Will Procera AVH improve your memory or is it a scam? Well, if you go to the Procera website they say “Procera AVH is Americans #1 memory supplement and that it “helps to nourish the brain, to bring back the memory you had 10 or 15 years ago, improving your mental clarity. Improving your concentration – And elevating your mood.” WOW! Pretty impressive huh? I wanted to write a Procera AVH review because of all the claims they made in their Procera TV commercial and because it seems that most other websites that review Procera AVH only tell you how great it is. I want to give you both sides of the story – including Procera side effects – so that you can make a more informed decision about whether Procera is right for you.
What is Procera AVH?
Procera is not a drug. It is an over the counter dietary supplement that they say helps to improve memory. The Procera website makes this very clear but I wanted to say it again because the name Procera sounds like a drug to me. 
Who makes Procera AVH?
The Procera website says the product is made by the company called Brain Research Labs. According to the Better Business Bureau, the address of Brain Research Labs is 325 SMITH STREET, Murfreesboro, TN 37128. I’ve linked to the Google street map of this address so you can see it’s a residential area . There is no “laboratory” at this address.
Brain Resaerch Labs itsself doesnt seem to have an website because on the BBB website they list the ProceraAVH website.
It’s common for supplement companies to have the word “Lab” or “Labs” in their name even though the company doesn’t do any actual “laboratory work”.
The Better Business Bureau gives Brain Research Labs a rating of C
How long has Brain Research Labs been in business?
No starting date for Brain Research Labs can be found on the Better Business Bureau website. On The BBB webite they say ” BBB made two or more requests for background information from the business. BBB has not received a response from this business and/or has not been able to verify information received from this business.”
Procera Research
The Procera website (ProceraAVH.com) claims to have scientific proof that Procera works. The research they mention was performed at The Brain Sciences Institute in Australia and was headed up by Dr. Con Stough. Dr. Stough is an accomplished researcher with his name appearing on several published peer reviewed studies that I saw when I searched the National Library of Medicine.
The Procera website is very interesting because they say – as I also do – that there are differences between studies conducted on a products ingredients and those done on the actual product. I found this refreshing.
The website goes on to talk about sample sizes and institutional review boards (IRBs), and other stuff which is of interest to researchers.
But, the website does not tell us if the Procera AVH research study they cite was published in a medical or scientific journal.
In other words, the Procera website lists all this stuff about how great the research study was – but they do not tell us where we can see where the study was published – or if it was published. For me that is a red flag.
After some searching, I did manage to find what appears to be a memory study information sheet that participants could read before deciding if they want to be in the Procera study or not. It is listed on the website of Swinburn University
On the “Compare” page of the Procera website you see Procera AVH compared to other memory supplements. At the bottom of the page you can see that the Procera study was:
a Randomized, double blind, placebo controlled clinical study with a significant number of 
participants.
BUT, they do not tell us how many participants were in the study. Was it 50 people or 1000 people?
Just saying it was a “significant number of participants” is too vague – especially for a website that seems to go out of its way to make references to clinical jargon like sample sizes and institutional review boards.
From what they are saying, the Procera study appears to be top notch. But, until that study is presented to other competent scientists who can look it over, and make sure there were no errors – and is published in a science journal – then this reduces the significance of the study in my opinion.
Just to double check, I looked at the National Library of Medicine and typed in “Procera” and Procera AVH” – and no studies came up. This tells me there are no published peer reviewed studies on Procera AVH.
While there are studies on the individual Procera ingredients, there seems to be no published proof that Procera AVH itself improves memory. Likewise there seems to be no good proof of Procera AVH side effects either.
The only “study” that I did find was something from the “Ask The Doctor” section of the June 2009 Harvard Health Letter where Procera AVH was mentioned in a question about whether it – along with a list of other supplements – would interfere with heart medications. The doctor didn’t feel Procera was harmful, but he also did not find much proof that Procera worked either.
Procera Ingredients
Procera is also called Procera AVH. The “AVH” is refers to the 3 main ingredients in Procera. They are:
- Acetyl-l-carnitine
- Vinpocetine
- Huperzine A
I am not sure how much of each of these ingredient is in Procera AVH. When I called Procera customer service, they only told me that capsules contains equal amounts of each ingredient.
This is important because, below I will give you levels of these nutrients which have been shown effective in some clinical trials.
A day after I called Procera Customer Service they called me back to try to sell me Procera! I did not give them my phone number when I called originally. Did they call anybody else back?
The person I spoke to tried to sway me repeatedly to buy Procera AVH by telling me about their “30 day money back guarantee”. Their customer service seems very aggressive to me. I didn’t like that.
Let’s now review each of the ingredients in Procera AVH separately and see what we can discover.
Acetyl-l-carnitine
We make acetyl carnitine and it’s found in foods like red meat. The molecule also “looks” like the brain chemical acetylcholine.
Several studies have shown that Acetyl carnitine may help older adults with memory issues. The amounts used in research appear to be roughly 1- 2 grams per day.
This is why things like acetyl -L-carnitine often show up in memory supplements.
Other research hints acetyl L carnitine may help depression in older adults as well. People with low-acting thyroids (hypothyroidism) should use caution with acetyl l carnitine because it appears to inhibit the action of thyroid hormone. While there appears to be little proof that acetyl carnitine may increase the risk of seizures, those with seizure disorders should talk to their doctor first.
Vinpocetine
Another name you may see for vinpocetine is Cavinton. Some older research hints that vinpocetine may increase blood flow to the brain by opening up blood vessels . Vinpocetine may also help memory in healthy people.
The problem with with the “vinpocetine helps memory” study above is that it only involved 12 people so it was very small and should be deemed preliminary. 15-30 mg a day has been used in research.
Use vinpocetine with caution if you are taking blood thinner drugs. Vinpocetine appears to have a blood thinning effect.
Huperzine A
Several studies, mostly conducted in china, show that huperzine helps dementia. Huperzine A inhibits acetylcholinesterase, the enzyme that breaks down acetylcholine. As such, it will raise levels of acetylcholine in the brain. Because it can raise acetylchoiline levels, Huperzine A side effects may range from elevated blood pressure and muscle cramps to, vomiting, sweating, seizures and blurry vision.
Huyperzine might also lower heart rate so it may – in theory – interact with some heart meds (like Beta Blockers). This is just my opinion and I’m not a doctor, but I felt it should be mentioned.
These are not the only side effects. Please check with your doctor if you have health issues before using Procera AVH or its ingredients.
Who is Josh Reynolds?
Josh Reynolds is the co-founder of the company that makes Procera – Brain Research Labs. The Procera infomercial says that Josh Reynolds is a brain scientist researcher and author as well as a pioneer in the study and science of the brain and cognitive performance.
What I did not see were any college degrees or medical training by Josh Reynolds. His Linkedin profile does indicate he attended Colgate University from 1960-1964 but does not show what his degree was in.
This is ironic because the co-founder of Brain Research Labs is Robert Heller, MD. His medical credential is displayed on the Procera website.
Mr. Reynolds is the author of the book 20/20 Brain Power (which Dr Heller is also listed on the cover) published in 2005 and 20/20 Brain Power Recipes, published in 2006. Both books are available on Amazon.com. In one infomercial I saw (11/14/11) they said Josh’s books were “medically acclaimed” but that is a vague term. Has his books received any medical awards or been endorsed by the American Medical Association or any other similar organization
Here is a newspaper article about Procera published in the St. Petersburg Times dated May 24, 2010.
Procera AVH side effects
As far as I can tell Procera AVH has never been tested for safety in healthy or non healthy persons. While I think in “healthy people” it probalby would be safe at least for short term use, I do believe people who have health conditions should speak to their doctor before using Procera AVH. The ingredients in Procera AVH do have some potentially serious side effects in some people.
Below are some of the possible side effects of Procera AVH. These are not all of the side effects, which is why I highly recommend people speak to their doctor before using.
Acetly L Carnitine might have a blood thinner effect, and so it may interfere with anti coagulant drugs people take for heart disease. It might also lower thyroid hormone levels and cause seizures in people who have seizure disorders.
Vinpocetine appears to have a blood thinner effect. This effect may be increased when added to other supplements and medications.
Huperzine A may cause a lowering of blood pressure and interact with high blood pressure medications (like ACE inhibitors). In addition Huperzine might slow heart rate, increase seizures in some people and worsen conditions like emphysema, asthma and other forms of COPD.
How much does Procera AVH cost?
On the Procera AVH website, one bottle costs $59.95 plus shipping and handling.
If people choose to buy 3 bottles, each bottle will cost $39.95 each -plus shipping and handling. This will cost 3 x 39.95 =119.95.
Shipping & Handling costs $14.95 if you buy 3 bottles
Shipping $ Handling costs $7.95 if you buy 1 bottle.
So, 3 bottles of Procera will cost $119.95 + 14.95 =$134.80
One bottle, will cost $59.95 + 7.95 =$67.90
People who buy 3 bottles at a time will also be enrolled in a “Power Saver” program. This means that another 3 bottles will be sent on a regular basis. The cost of each additional shipment stays the same.
You must call customer support to stop this automatic shipment. Remember Procera AVH customer service seems to be very aggressive and may try to convince you to keep using Procera AVH.
Update. 11/26/11.
Who is Patrice King Brown?
on 11/14/11 I noticed another 30 minute Procera commercial called “Stop Memory Loss.” This new Procera infomercial featured a “host” named Patrice King Brown, who was listed as “an award winning investigative reporter.”
I did some research on Patrice King Brown and discovered her Wikipedia page where it’s said that that she was a news anchor in Pittsburg on TV station KDTK, where she has worked since 1978. In January 2011 she announced her retirement from KDTK. Her last day as a news anchor was January 28 2011. I mention this because at the website Post-Gazette.com it is said that only 2 days after her retirement, Patrice King Brown shows up on TV as the host of this Procera AVH infomercial. Only 2 days later!
Patrice King Brown is married to Dr. Paul Nemiroff PhD, MD, who also appears in the Procera AVH infomercial – but their relationship is not divulged during the 30 minute commercial. Here is a transcript of the Procera commercial that features Patrice King Brown and Dr Nemiroff.
At several times during the 30 minute Procera commercial I notice “Breaking News” in the lower left hand corner of my TV screen, giving people the impression that this commercial was a “news segment.”
Were they trying to capitalize on Miss King Browns previous role as a news anchor? I think they were.
At one point during the Procera AVH infomercial Dr Nemiroff shows an illustration of two brains – “before” and “after” pictures which gives the impression of what’s supposed to happen before and after using Procera AVH. At one point Patrice King Brown says the “after” picture is “lit up like a Christmas Tree!”
If you saw this infomercial, notice in the picture is says “brain illustration.” It doesn’t say CT scan or PET scan. It says “illustration.” To me, this says that the before and after pictures you see are NOT an actual brain scan of somebody who took Procera AVH, but rather is just an illustration to dramatize things.
Also the picture says “Illustration of just one ingredient in Procera AVH.”. What about the other ingredients? In other words, why are they showing you what only one ingredient in Procera AVH supposedly does. Procera AVH has several ingredients. What do they do to brain function? Make it better? Make it worse? Add no value? They don’t tell us that. To me, that is just bad science.
At the end of the infomercial it says “Dr Nemiroff is a medical doctor and is partially compensated from sales of this product.” In other words, the more Procera is sold, the more he makes.
When will the American Medical Association take action against doctors who make money from selling supplements with little or no peer reviewed proof of efficacy? Dr Nemiroff has far more scientific training than I do and yet even I can see lack of peer reviewed evidence in support of this product.
Josh Reynolds is also “interviewed” during this 30 min commercial. Notice that during the infomercial, that Josh Reynolds is wearing a white coat. This gives people the impression that he is a doctor but as I’ve already pointed out, Josh Reynolds appears to have no formal medical training or degrees.
Wearing white coats is a common tactic used in marketing to make people think someone is a doctor/scientist. I’ve even heard of a personal trainer in CA who wears a white coat and stethoscope in the gym! It’s great marketing but its bogus. Don’t fall for this trick.
They call Procera “Americans #1 clinically tested brain supplement” but I still can’t find the clinical research they are referring to. Where is the clinical testing on Procera AVH itself?
Who is Dr Gene Steiner?
In addition to Patrice King Brown and Dr. Nemiroff, the Procera AVH infomercial also featured a pharmacist named Dr. Gene Steiner (also called Eugene Steiner). He is also mentioned on one of the pages of the ProceraAVH.com website as well.
During the Procera AVH infomercial Dr Steiner says, “As a pharmacist, I’ve always felt helpless in recommending a solution for memory loss.” Oh really. Why doesn’t Dr Steiner know about the tremendous amount of research -in people and lab animals- showing the benefits exercise on memory brain function and reducing the risk of senility – including the risk of Alzheimer’s. Unlike Procera AVH, exercise is free.
Aerobic exercise has more proof that it helps brain function that Procera AVH.
Overall, the ingredients chosen for Procera seem logical and some people might notice some memory improvement. That said, I am not certain of this because I am unaware of any good proof that the combination of ingredients works and is safe for everybody. There are a lot of unknowns about Procera AVH. For example does Procera AVH interfere with Alzheimer’s medications? When in doubt, ask your doctor first to see if its right for you.
What do you think?
{ 77 comments… read them below or add one }
I’m delighted that this website exists, homework well done, especially the part of shipping and handling, that’s enough proof of the sincerity of the product, I’ve noticed that s&h is the in thing in America, especially ” it’s free,” than you get hit with s&h that’s is where they make their money and unfortunately ignorance pays for it.
Thanks for a thorough research, will recommend to lot’s of friends.
Rocky
Rocky thanks for your kind words and I am very glad I was able to help
Thank you very much for the great post. This really helped me about Procera AVH. I am NOT going to buy it for the same reasons you have written. Your objectivity is to be highly appreciated. Good work for the benefit of all of us.
Thanks once again.
Regards,
Harry
Harry thanks. I’m glad my review of Procera helped you. Your kind words are very much appreciated.
Thank you, for your review. I am over 50 and was watching the infomercial this morning. Something about their claims just didn’t sit well with me. I decided to do a little research and was amazed at how many websites in the search engine is controlled by Procera. One of their claims was that it is FDA approved. Is this possible?
Procera AVH is an unethical company. They will continue to charge your credit card and send you the pills even though you specifically ask for a one time supply. Do not purchase.
If there business practices are unethical, you surely cannot trust the product. I am aware of scams that keep sending you supplies and charging your credit card which is why I asked specifically for a one time trial. My request was ignored and they continued to charge me.
D, that’s very interesting I did not know they would keep charging you and sending you Procera even after you told them to stop. Thanks for sharing that.
I trust you charged back the credit card transaction, D? If you did not authorize it, they have no defence, and the chargeback will cost them.
I have also fallen victim to recurring charge scams. Luckily my Credit card company was able to stop them. Shame about this product. Guess I’ll just have to stick with exercise, and clean livin’ shame, really. thanks Kevin H.
Thank you so much for this post. I’m always a little leery about someone attempting to separate my money from my pocket. =) That said, I am looking for something to help with my ‘distraction’ issues. Your post was informative and unbiased. I especially appreciate the information on the Huperzine A, my husband has a seizure every few years or so; he won’t get this one. I plan to locate these ingredients individually. Thanks again!
Kristi, thanks much for your words. I very much appreciate you taking the time to write. I do plan on looking more at Huperzine A more closely in the near future as well.
As for distraction, we know that stress can cause it. One good stress beater is exercise. Not sure if you are doing this but a 20-30 min walk a day may help you.
Keep well and thanks for your words
thank you for your post Mr. Joe
Thanks for an objective review!
I was starting to get leery of the product because of all the sock puppet ‘reviews’ telling me that procera “wasn’t a scam”, but it really helps to see a well researched and intelligent review.
Thanks again!
Tony, thanks for your feedback Im glad I was able to help you
My mother has been taking this supplement and is VERY happy with her results. She is 75 and in reasonably good health – both physical and mental. She enjoyed reading the book and says that the Procera AVH has helped improve her concentration and memory.
She stopped using the product for 2 weeks and noticed a distinct difference so she restarted taking the supplement. I believe this product is like so many others on the market. Not all products work for all people in the same manner.
I am a physician, neurophysiologist, live in Colombia SA. Check this page, inside the FDA official site:
http://www.accessdata.fda.gov/scripts/cder/drugsatfda/index.cfm
If you check on the letter “P” (name by name), Procera AVH is not included, so it is NOT approved by FDA.
Probably the company will say Procera AVH is not a drug but a “supplement”…..uh…., Ok, but then…why they keep saying everywhere that this product is “FDA approved”?
I would not trust this company at all, it seems to me they created all those web sites proclaiming reviews to Procera, electronic insults to our consumer and scientific intelligence, but I think your page and review is balanced. Thank you!
Javier, thanks for your insights on this and the link.
i found your article very informative. i wached procera avh infomercial this morning and wanted more information, had a hard time finding unbiased reviews (i found this very disturbing). thank you for your very informative and well researched review.
Krystal thanks I’m glad I was able to help
I am not for or against Procera AVH. I did recently purchase it at GNC to try. You can buy it at the store or online. When I called my local GNC to see if they had it, the clerk did not know what it was and I gave him the item number from the GNC website and he quickly found it on the shelf.
If you are interested in using it I would recommend purchasing it at GNC to avoid the automatic credit card billing issues that I have ready about. One bottle is $39.95. No, I do not work for GNC.
;)
Ashley, that’s a good point. Auto re-billing gets people mad – esp when it gets out of hand
My 85 year old mother with dementia just watched the infomercial and has authorized a charge of over $299 to her credit card for Procera AVH. Apparently the manufacturers have sewed up over 20 pages of Google search results for their product–it is nearly impossible to find any sites for reviews, etc., that are not directly advertising Procera!
Your research was truly buried deep in the search results. Thanks for your work. I’ve got to try to dispute the charge and refuse the shipment and hope it isn’t a recurring problem!
Charlotte, Im glad you found me and sorry that it I was buried under all the other stuff. I know Google works to promote good sites so that may change in time. Really sorry to hear about your mom and the $299 on your credit card. The good news I think is that your credit card may give you the benefit of the doubt when you dispute the charge . Keep me posted!
I’ve updated my review of Procera AVH and included possible side effects as well as information from the Better Business Bureau. Also take a look at where the company address is located.
Sounded too good to be true and when I attempted to google for reviews, they were all ads. That unnerved me.
Was very happy to find your review. Won’t buy it now. Sigh…was nice to believe for 5 minutes that something might target my brain and by-pass all other systems. Appreciated your research very much. Thank you.
Miriam, thanks. I would recommend exercise as a “memory supplement”. There is a lot of research that exercise can help preserve brain mass and help memory. Here is a link to one such study http://www.ncbi.nlm.nih.gov/pubmed/21808657
The good news is that everyone who posted here that saw the infomercial had enough brain power to question the product and search beyond the Procera sponsored web sites. If we were smart enough to do that, we don’t need the supplement!! I know that I won’t be ordering it any time in the near future.
Beverly, good point! You made me laugh when I read your comment
Hi Joe,
I want to thank you for your research. I saw this on TV early this morning and as so many others found it difficult to find any site with opinions that seemed impartial. Thankfully, I found your site. My pocketbook & I thank you.
Glad to help Connie
As a member of the press (automotive), I found your site very informative and well-researched. I wish the press in general were as thorough as you! Thank you!
Thanks Tore I appreciate that!
Joe,
When I called to utilize the 90 day return policy that I was sold after ordering Procera from the infomercial, I was told they can only give a refund for the unopened bottles. I was encouraged to purchase the approx $200 package of 3 Procera and 4 Ceraplex. Nothing was told to me then or is on my invoice stating that the refund only applied to unopened bottles. They are offering me 50% back minus shipping, so I would get a check for $80, at the most, and not the full refund that I was sold. I did not see a difference in my memory. Any advise to getting my full refund?
thanks, ileea
ileea, so sad that they would do that! did you buy it with a credit card? if yes call them and see if they will help. Also go to the better business bureau website and file a complaint. The company does not seem to have a website – I just checked for you. If they did you could leave words for them there as well. Hopefully the BBB or your credit card company can help you. Do let me know how this turns out.
Thank you for putting the time and effort into your research on Procera. I am a healthy 56 year old woman that takes no medications. However, I have low blood pressure (98/56) and am very careful about any chemicals that I put in my body. Without your dedication I would not have known that Huperzine A may cause a lowering of blood pressure. Thank you so much.
Philomena, I am glad I was able to help you!
Very good points. Sad to see that some of them have posted comments here as well… They spam everywhere, glad to finally see a good website!
Ca thanks for the compliments
what i found most alarming about this infomercial (in my opinion) was the lack of sincerity in their faces, voices, body language etc….. it just screamed scam to me, it was as if they knew what they were doing was wrong so they decided to overcompensate with cheep acting and rhythmic exchanges… i know we cant judge a book by its cover but to me this book screamed hustle……….. we must try and always discern in these situations in this case further research is that discerning!
Interesting, I will have to take a look at the Procera commercial again. I totally missed that!
Thank you very much for the great post about Procera AVH. I am NOT going to buy it after I read you excellent research on the product. Your information and medical research is appreciated greatly for the benefit of all who do not know how research on a OTC product should be done.
Jay, thanks I appreciate you saying that
As P.T. Barnum once stated…There’s a sucker born every minute. Apparently a lot of companies like the makers of Procera keep that statement alive.
Does Procera really work??? I need to know by an actual customer who has taken the supplement and had an successful outcome. Has anyone taken this particular brain enhancer, or is they pulling my chain?
Stephanie, Id like to hear from somebody also. Remember that there is a LOT of evidence that aerobic exercise – walking, biking, jogging, hiking etc – can help memory and help reduce the risks of senility – even Alzheimers disease.
Thank you very much for your information. It took a while to find a site that was not just promoting and selling Procera under various guises. That also I found suspect. Yours has been the only one to give useful information. Thank you!
Cecilia, I’m glad you found me also and I’m happy I was able to help.
I’m so grateful to have found your website! After watching the infomercial, I came very close to picking up the phone to order but the “Breaking News” format just didn’t sit well so I went to my computer. Each time I clicked on a link it turned out to be by Procera! Luckily I kept looking and found you. The facts you provide are exactly what I was looking for. Thank you for not letting me fall for another “Pie in the Sky” product!!
Joan, my pleasure and I’m glad you found my procera review
you are a life saver, I did order the year’s supply first thing in the am i will be canceling with customer service
thanks for the information. again, it sound to good to be true.
Jean, glad to help thanks much for letting me know
Joe-Just saw the infomercial and thought how timely it was. You see while discussing my all-time favorite football players I could not recall the name of the 49′s quarterback. 3 days later, yesterday, it came to me. Joe Montana. This event pointed out, again, how my cognitive functions have been decreasing over the past 15 years. So, I thought “Why not try it?”. Picked up the phone and started to dial when my wife noticed that Procera ACH was available on Amazon and that I could find reviews there.
Someone mentioned high blood pressure conflicts which made me Google Procera ACH and high blood pressure which brought me to your excellent review. I do take Diovan and am going to ask my heart doctor for his opinion about the benefits, or lack of, for taking Procera ACH. Thanks, again.
David, thanks for saying that and I’m glad you found my website
Joe my husband and I also just saw the infomercial… We were actually going to buy it, when I decided to do a little of my own homework. I really appreciate your time and effort to help people.
Muriel, thanks I appreciate you saying that
Thanks so much for your in-depth review. The info about blood pressure and thyroid effects is especially helpful. Will look for the carinton and see if it can be found locally; maybe it will brighten the brain without untoward side-effects. Best wishes and thanks again.
Thanks Genevieve!!
Joe,
Not sure how or when you found the time to do all this research regarding this product, but kudos to you my friend – way to much fraud complicity disguised as real and honest reviews. As someone earlier pointed out: the “independent” reviews are just made-up sites to sell other products.
One of the scariest points about this memory supplement is that it does not give consumers a an actual list of “ingredients” including how much of each, but worst, it does not mention any type of side effects for those on medications (which are usually it’s users – the elderly!).
Thanks for you contribution to our peace of mind.
Pat
Pat, thanks I appreciate! I love doing this so I make the time. I’m happy that I am able to add to your peace of mind
On Television, they did say that the study was done at a University in Scranton, PA, and it included a million subjects or more. I have been taking it for a month and I do notice an increase in memory, and energy. I just have to watch the Lowering of BP due to the fact that I have always been border line low to normal.
AnnMarie, they said the Procera study had over a million people! I find that hard to believe that the Univ of Scranton did a study of Procera that had over a million people. Did they say how long the study lasted? I’d think that having millions of people in a study would tax the resources of almost any university.
Just to double check, I went to the Procera website today and looked for the Univ of Scranton study on the “clinical research” page. That’s where I’d guess they would put all the research. I didn’t find anything about the University of Scranton. If I see the commercial again Ill try to watch and see if they mention it.
Considering the University of Scranton’s population in 2011 was around 6,034 and Scranton itself (in 2010) was around 76,089, I wouldn’t even bother researching it. Maybe phoning the university and letting them know about these outrageous claims. To avoid posting links, these references can easily be Googled if need be. Anyway, thanks Joe for the very detailed and interesting article. I love it when some one does their homework on a illegitimate company or practice.
Thank you so much for this site. My Mother ordered this product and I have talked her into returning it. I cannot thank you enough for all the work and research you have put into this information for us to see. She is 81, and we lost Dad from Alzheimer’s 5 months ago. She knows she is getting forgetful and after both of us taking care of Dad for 8 years, we are really afraid of this disease. Mother had thyroid problems and high blood pressure and I do NOT want her taking this product. Thank you, thank you so much for your Wonderful information!
Blessings
W. Eagle, thanks for your kind words and I’m so sorry for the loss of your dad! I unfortunately know what you all are going through. Please tell your mom that its normal to be a little forgetful or take a little longer to remember things as we get older. As I used to tell my grandmother (who lived to 104 and somethings forgot things), as long as you remember it after a few moments, its fine. As long as your mom doesn’t forget where she lives or where she parked her car etc, I would not be too concerned. Also remind her that shes under a LOT of stress right now, having just recently lose her husband. I think that – and the fear of getting Alzheimers – might be playing a role in her forgetfulness. Obviously I’ m not a doctor but I think this should be considered.
When I lost my mom and dad about 13 years ago someone who told me that it might take 5 years to recover. That brought me some comfort. I hope it does for you and your mom.
The work you’ve done is certainly appreciated. Your passion does not go unnoticed!
Thank you! I appreciate your very kind words.
Hello:
I do not know about Procera and I won’t buy it unless I know the dosages of the ingredients and the price comes way down. However, I have experience with using Huperzine A and Vinpocetine for my son and I cannot begin to tell you the positive changes it has made. ( I read about it through Dr. Amen and extensive reading on the net) My son has significant short term learning memory problems due to ADHD and Dyslexia. He also has some mood issues due to the ADHD. These two products have made a dramatic change in his ability to learn, to remember and is less irritable which is a blessing we did not expect. He is so bright, is more focused and is getting As and Bs. Having said that, I buy these two products from a health food store and they are not as costly and I do not have auto billing problems.
He has little side effects except an upset stomach once in awhile. So I can attest personally these two products work at least for my son who is 13 but you need to judge for yourself. There is a study going on now for Huperzine A in use with Alzheimers and there is a study out of China for use with kids with ADHD and I think that is continuing. Read up on these products and judge for yourself. Buy them individually from a trusted health food source or pharmacy. They are much cheaper.
Dearest JOE, I just read what other people wrote to you. I want to add one more thing “too, too bad you are not a medical doctor, it means my lack of luck because I would be your pacient even if you lived in the moon. I am so happy I read your entire comments like I have not being able to read that much for quite sometime for lack of concentration and signs of memory loss ( I am 64 yrs old).
So I guess what I needed was someone like you who is so kind and concerned for people you don´t even know. Thank you, thank you for making me aware of this “seemily” scam. I had called them but had only a tiny feeling of their agressevity, they would not accepted money order, so I pulled out, not my credit card in their hands. Anyway, you are the one to cure my brain as far I am concerned, not them (smile). Again Thank you so very much for your excellent work. Muito Obrigada in own language too.
Let me know if you have written a book, I will buy it.
Nilza, thanks. That’s the nicest compliment Ive had all month (actually a lot longer than that)! Yes I do have a book about vitamins and herbs. Its called Nutritional Supplements What Works and Why. Here is a link to the book on Amazon.com
If you like, you can read more about it and me on my personal website also Joe-Cannon.com
Thanks also for mentioning their aggressive customer service. It’s too bad that stuff like that is happening.
Thanks again Nilza and have a great day!
Don’t believe a thing this doctor CLAIMS!
Hi Joe and everybody here: I am gladly stunned and thankful with all the serious and unbaised information about this Procera AVH supplement in your website. I am curious about what motivated you to do this excellent research, which is very impressive for me, and I am completely convinced of every word you’ve written. I wish there were more people like you helping others to make right decisions about their health and more people like all of us who did not buy the first words we hear about something that seems to be “too good to be true”. I want to thank you and congratulate you for being so kind and thoughtful with others you don’t even know. You helped me a lot with making the right decision about not buying this product for my mom who is 81 and has high blood pressure and vascular dementia. This world needs more people like YOU!!!
Hi Yoly. I’m humbled by your words. I really do appreciate you saying that. I’ve been looking at supplements for many years. I started out like a lot of us – I believed what the ads said. While in college, by chance, I started to write a paper on a supplement and realized that the research didn’t match what the ads were saying. I kept looking and found that the same thing was happening with other supplements. This ultimately lead me to write a book about supplements and from that, this website was born. I just thought others might like to know what I learned.
Very happy you still have your mom with you! Happy Easter Yoly
Hi Joe and everybody! My wish is simple, I do not see why people like Joe, especially YOU, Joe, do not go for researching to cure people or go straight to Medical School to really do a good job. You are an amazing man, you do not have a clue how much I appreciate your help. I was about to buy this procera but now I need it no more, you’ve just cured my memory by just being so human to making me think. I understand you get nothing for that, just high appreciation from all of us who follow your advice which is full of goodwill. Now I will be dreaming about a sign on a door “Dr. Joe Cannon.who CAN help”.
Hi nilza, I’m a wee bit old for medical school but I do thank you for your sweet words. I really apprecaite it
I saw the infomercial and liked that it wasn’t theusual “But Wait!” type. Researched it online, compared ingredients to other brain/memory supplements. Bought a bottle at GNC and got a great deal on a bottle of 180 on ebay. ALL infomercials try to get you into auto refills and the purchaser is responsible for reading the fine print, keeping records, canceling the order on time. I don’t buy from infomercials but use the info to research and find the best source. Amazon usually offers lower price products and you don’t have to buy multiples.
I had debilitating brain fog, memory issues, and was feeling depressed.
My mother had Alzheimer’s and I was becoming very concerned that dementia was taking over my life. After one dose (only take 2 a day) the fog lifted and I felt alert, motivated, focused and energized. I’ve been on it about ten days and it continues to be a miracle. I did notice that my blood pressure had dropped and my online research shows that Hupezine can cause that.
I’ve been taking BP lowering meds for years so maybe I can stop the drugs and have a normal pressure. I may try some other similar products just to compare results but so far I plan on taking Procera regularly. I sleep deeply, wake refreshed and ready and go, don’t have that ‘bricks in the head’ feeling at all, and feel calm and happy.
What do you think about the product BrainAlert?
Have you done any research on that one? They say its better than Procera/
Valerie. BrainAlert has a LOT of stuff including all 3 of the ingredients in Procera. I saw no published research on their reseach to say it works or is better than anything.